Social media has really shrunk the world. What’s more, social media sites like Facebook and Twitter are available in multiple languages, further connecting our global community. This also means that it’s worth it to promote your translation company website in social media.
Global businesses haven’t truly given in to globalization if they don’t have content available on their website in multiple languages. This is where a translation company comes in: they can take a business with global dreams and make them a reality. Other clients are on social media with more specific translation needs, like translating a brochure into multiple languages for non-English speaking clients.
These clients are waiting for translation companies on social media — all it takes to reach them is a little promotion.
1. Use appropriate hashtags like in the local language
Hashtags are one of the most useful ways of connecting with others on social media. Further connecting the Twitter and Instagram communities, hashtags are easy to click on and make finding related content a snap. If you want to promote your translation company website in social media, it’s important that you use appropriate hashtags to reach the right audience.
For instance, hashtags like #language and #translation are basic, catch-all hashtags that identify your purpose. Looking for clients in a particular sphere? Add hashtags like #French or #MiddleEast.
2. Showcase translated content
Your clients will want to know about the content your company has translated before. Do they need a full project brief? No — but they will want to see an example of your quality and the type of work you do. Client testimonials and examples of what you’re capable of help to promote your translation website in social media in a professional, credible way.
3. Stay connected
Social media is social media for a reason. Businesses of any kind that don’t take advantage of how it can connect people together are missing out on one of the biggest points of social media in the first place. Client or not, translation company websites on social media need to respond to mentions and say hello to new followers.
4. Promote blog content
A business blog, like this one, should be informative and professional. It should contain information that is helpful to an audience, not just promotional material. Sharing this information on social media can give potential clients a way to connect with your translation company website in social media via a non-promotional means. This creates a relationship that isn’t wholly based on straight marketing and instead shows a business in a more useful, credible light.
5. Use language in your favor
Finally, what better way to connect with global clients than to post in multiple languages? A translation company that tweets or posts strictly in English or another language isn’t showcasing their wide range of abilities. It’s also important to consider that the clients who will need translation work don’t exist in one language sphere — there will be Korean clients that want work translated into French, or Spanish-speaking clients that need to appeal to a Japanese tech market.
Variety is the spice of life. When translation company websites in social media promote their language skills, content repertoire and connect with potential clients, they’ll find social media success sooner rather than later.