Localization: what’s all the fuss about?

Most businesses branching out into international markets realize that professional translation will be a part of the process, whether that’s the translation of legal contracts, marketing campaigns, or the company website. They may not have considered, however, the need for, and value of, a professional localization service. But what is localization? And why do you need it? (more…)

How marketing automation on LinkedIn can help grow your business

With 500 million users, LinkedIn is the most popular social media platform in the business world. 80% of B2B social media leads are generated via LinkedIn, meaning it’s an invaluable source for businesses aiming to make new connections and nurture existing ones. Using automated marketing tools for prospecting tasks allows businesses to connect more efficiently with potential clients than they ever could manually. Let’s take a look at how this tool by ProspectIn can help you optimize your LinkedIn usage. (more…)

The role of translation in Italian industry

The role of translation in Italian industry

Since its industrialization after World War II, Italy has become the world’s eighth-largest industrial economy. One of the country’s strengths is manufacturing, primarily in small and medium-sized, often family-owned, businesses. Italy’s main industries include tourism, machinery, clothing and textiles, iron and steel, motor vehicles, chemicals, footwear, food processing, and ceramics. We’re going to take a look at three of Italy’s most thriving industries and the role that professional Italian translation plays in each sector (more…)