YouTube is owned by Google. Google is the most-visited website in the entire world. Knowing this, it makes sense to use the Google algorithms to your advantage when you’re looking to build a brand.
For freelance translators looking to expand their market and maximize their profits, creating a translation website and blog can be a wise move. You may decide to create a blog solely about translation and language, or something more focused on your specialization.
Even if you write an extremely entertaining blog and make sure it is full of genuine research and knowledge, if you cannot get the people to read it because they don’t know about its existence, all that effort will be wasted.