How to Make Your Multilingual Website SEO Friendly

Jun 30, 2021 | SEO translation, Globalization, SEO

multilingual website SEO friendly

A multilingual website works like a movie dubbed in different languages, it caters to a larger audience and therefore increases the success rate manifold. Languages often act as a barrier for all kinds of businesses to spread and prevail across borders. By opting for multilingualism, it becomes easier to communicate with people across borders and connect with them.

SEOs are a part of a website that helps in its visibility. Their importance cannot be emphasized enough. SEOs are easier to use and improve the visibility of a website in search results of different browsers. However, when it comes to multilingual websites, SEOs become a tricky road to traverse. The slightest mistakes are unaffordable and might be similar to biting a bullet. In this article, we shall be sharing certain tips you could resort to for SEOs of multilingual websites.

Dedicated URLs:

Duplicate content might prove to be of terrible disadvantages to the websites. Especially, when a piece of content shows up within the list of URLs, it could result in severe penalties like deindexing of the website or at least its rank falls. Dedicated URLs could save you from any such fallouts since they use a language indicator.

By using dedicated URLs, the search engines and popular browsers identify the language of the text, from the URL alone. There are several ways to incorporate dedicated URLs. For instance, let us consider a piece of content written in American English.

When the same content is translated into another language (French for example), you could use a Top-level domain that reads www.example.fr. If you use a Subdomain, it would read www.fr.example.com and if you use a Subdirectory, it would read www.example.com/fr/.

Incorporate hreflang tags:

The hreflang tags function even more efficiently since they can easily identify the language of a text and also the region to which it caters. The tags that are used should be added in the header section of the page. You could also use sitemaps for the same.

To the URL, add the hreflang attribute for the region the language of the content is suited for. However, hreflang tags aren’t as easy to be used as they sound. Due to the complexity of these, the debutants of the field are suggested to opt for measures other than the hreflang tags.

One page, one language:

When you get started with a page, make sure you are using one language on a page. You might think that’s easy. However, you have to pay a bit more attention than you think is required. Very often we translate the entire content into another language but the navigation texts remain in the original language.

When the reader visits your content, they go quite smoothly with the content, except for the navigation texts, which sabotage their entire purpose of mention. Also, some pages translate their content but do not translate the comments on the page, which might at times upset the reader. It is important to research in different countries where you have an audience before you do the translated page, residential proxies can help you do market research even in geo-restricted locations.

Metadata translation:

Metadata is another important factor that determines the visibility of your site, on search engines. There are several applications that can detect the metadata in your content and translate it for you. Now, this small piece of content is machine translated and therefore requires some editing.

Word-to-word translation of the metadata might not always help and therefore you will need a professional translator to go through it. Keywords are another essential factor to be focused on. When the content is translated, the keywords do not remain the same and therefore cannot be Just translated and used. The newly translated content will have new keywords and therefore you will have to carry out new research for the keywords.

Conclusion:

While creating a multilingual website, certain points need to be considered. Dedicated URLs should be used for different pages, having content in different languages. Hreflang tags help to recognize the language of content and the area it would cater to.

When a page is translated into another language, make sure the navigation texts and the comments on the page are also translated for a better user experience. The metadata should also be translated. This can be done by several apps available on the internet, but it would still require some editing since it is machine translated. For the translated content, one might need to carry out another research for the keywords since translated keywords do not always work.