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Multilingual Social Listening Services

Most social listening tools are tuned for English. We listen in the languages your customers actually use.

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Native-Language Social Intelligence for Global Brands

Automated social listening platforms have mature sentiment models for English and a handful of major European languages. For everything else, raw scoring is unreliable, and the nuance that drives commercial decisions (slang, sarcasm, cultural references) is missed entirely. International brands monitoring in English-only miss the majority of the conversation that actually shapes purchase decisions in their target markets. Mentions in other languages can be reviewed with the help of expert translation services before they enter the report.

How we approach social listening

Our social listening service combines commercial monitoring tools with native-speaking analyst review across the major global platforms (Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, YouTube, Reddit) in 50+ languages. Reporting cadence (weekly, every two weeks, or monthly), output format, and the specific metrics we track (brand mentions, competitor share of voice, sentiment context, emerging topics) are agreed during onboarding and scoped to what each client actually needs. For region-locked platforms such as Weibo, WeChat, VKontakte, Naver, Line, and Xing, we recommend a specialist local listening tool or agency. Findings can be presented live through professional interpretation services, and official certified translations of the report can be prepared when a US board or a European regulator asks for an official copy.

A phone showing a social feed beside email, print and brand materials on a desk

Key Deliverables and Benefits

  • Native-Language Analyst Review

    Native-speaking analysts read the actual posts, threads, and comments in their original language so the sentiment scoring and context summaries reflect what local audiences really mean.

  • Major Global Platforms in 50+ Languages

    Coverage spans Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Reddit in 50+ languages. We confirm platform and language scope during onboarding based on your active markets.

  • Reliable Non-English Sentiment

    Automated sentiment scoring in non-English languages is unreliable. Our analysts review flagged content to determine true sentiment and business relevance for each market.

  • Competitor Share-of-Voice Per Market

    We track your competitors' mentions alongside your own, benchmarking share of voice by market so you can identify where rivals are gaining or losing ground.

Listening Only Works When Brands Act

Sprout Social research points to a clear gap between monitoring audience conversations and turning those signals into action.

  • 93%of consumers say brands should keep up with online culture
  • 93%say brands need to do more to combat misinformation
  • 31%say companies both listen to social audiences and act on what they learn
Source: Sprout Social research

Typical Use Cases

  • Brand reputation monitoring by market
  • Pre-launch sentiment baseline
  • Competitor campaign tracking
  • Issue surfacing and early flagging
  • Product feedback aggregation
  • Trending topic identification per region

What Our Clients Say

  • β€œI had a pleasant working relationship with BeTranslated. It's a professional translation agency with strong SEO expertise.”
    bas W.Google review (SL), 3 months agoTranslated from Dutch
  • β€œA proactive company, willing to help. I recommend them for website translation and SEO in multiple languages. In my case it was with the WPML plugin.”
    David L. C.Google review (SL), 2 months agoTranslated from Spanish
  • β€œBetrouwbaar en kwaliteitsvol vertaalbureau gespecialiseerd in SEO en technische vertalingen. Warm aanbevolen!”
    Joke N.Google review (SL), 2 jaar geleden

Social Listening: Frequently Asked Questions

Which platforms and languages do you monitor?

Monitoring covers the major global social platforms: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Reddit, in 50+ languages. We do not directly monitor region-locked platforms such as Weibo, WeChat, VKontakte, Naver, Line, or Xing. For programs that need those platforms, we recommend a specialist local listening tool or agency.

How do you handle sentiment analysis in languages with no native tool support?

Commercial social listening platforms have mature sentiment models for English and a small number of major European languages. For languages such as Japanese, Arabic, Korean, and most Southeast Asian languages, automated sentiment scoring is unreliable. Our approach uses automated tools for volume monitoring and keyword flagging, with native-speaking analysts reviewing flagged content to score sentiment accurately and identify context that automated tools would misclassify.

How quickly will we be alerted to an emerging issue in a non-English market?

Alert thresholds are set during onboarding for each market. A spike in mention volume, a shift in sentiment score, or the appearance of defined alert keywords triggers a quick notification to your designated contact during active monitoring. For markets where your team does not speak the local language, the alert includes a translated summary of the flagged content and a brief context note from our analyst. Decisions on official response remain with your in-house communications team.

4.96/5.0 from 178 Google reviews

Social Listening Built for Your Growth Plan

Send us your social listening brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.

  • Native-Language Teams
  • Channel Specialists
  • Clear Scope
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