With 500 million users, LinkedIn is the most popular social media platform in the business world. 80% of B2B social media leads are generated via LinkedIn, meaning it’s an invaluable source for businesses aiming to make new connections and nurture existing ones. Using automated marketing tools for prospecting tasks allows businesses to connect more efficiently with potential clients than they ever could manually. Let’s take a look at how this tool by ProspectIn can help you optimize your LinkedIn usage.
What do automated marketing tools do?
There are numerous LinkedIn automation tools on the market available as software programs and browser extensions. Not all offer the same service so it’s worth doing your research to find the right fit for you. Most companies prefer tools that integrate with their own CRM systems; a highly recommended feature.
These automated services can perform repetitive marketing tasks and can be used for email campaigns, landing pages, and lead scoring, generation, and qualification. They enable you to connect with as many relevant individuals and businesses as possible via LinkedIn, without exceeding the limits. Messages sent through the tool can be highly personalized, even when sent to hundreds of accounts, which is vital for making potential customers, associates, or employees feel as if they are being spoken to directly.
The benefits of marketing automation for LinkedIn
We all know that managing social media pages is a time-consuming task, even in our private lives, and maintaining an active business LinkedIn account manually takes a considerable amount of time. Time that could be better spent on tasks that can’t be outsourced to efficient software. It’s no surprise then, that timesaving is cited as being the greatest benefits of automated marketing tools.
Another significant advantage is that marketing automation allows you to build a vast network of the right connections in a short space of time. This means that your content is seen by large numbers of suitable individuals and businesses, which frequently translates into higher rates of engagement and ultimately higher revenues.
Automated marketing tools can also be set up so that tasks are performed at designated times. This feature is particularly useful for companies that want to connect with others internationally as it eliminates the issue of time differences.
What are the common mistakes?
It’s worth noting, however, that market automation cannot just be set up and ignored; its usage needs to be thoughtfully planned out and monitored. Customers respond well to personalized messages sent at appropriate times. Being bombarded with generic automated messages can quickly leave them with a poor impression of your company. As they may share their negative experience with others, these messages can do more harm than good if not well managed.
As well as lead generation, automated marketing tools are great for nurturing existing connections. In order for this to function successfully, make sure that your marketing and sales teams work well together and are both aware of content published by the automated software. For example, if a discount has been shared with LinkedIn contacts, the sales team must be informed; miscommunications can be damaging to a business’s reputation.
What’s the verdict?
When used well, market automation can efficiently connect businesses to thousands of potential clients, helping them to create an invaluable network around the globe. It could provide just the boost your company needs, so what are you waiting for?
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