How marketing automation on LinkedIn can help grow your business

With 500 million users, LinkedIn is the most popular social media platform in the business world. 80% of B2B social media leads are generated via LinkedIn, meaning it’s an invaluable source for businesses aiming to make new connections and nurture existing ones. Using automated marketing tools for prospecting tasks allows businesses to connect more efficiently with potential clients than they ever could manually. Let’s take a look at how this tool by ProspectIn can help you optimize your LinkedIn usage. (more…)

Top tips to draw new customers to your translation business

translation business

It can be challenging for translation agencies to find new customers that are interested in their work because translation is a niche service that not every person or business requires on a day-to-day basis. However, this doesn’t mean that there aren’t ways in which you can draw new clients to your translation business. This article will detail some of the best techniques that you can use to attract new, and hopefully loyal, customers in no time at all. (more…)

Assisting remote employees with professional development

Remote Employee Professional DevelopmentThe thought of managing a remote or international workforce can be overwhelming. Figuring out a way to make all of your employees feel included and productive requires a great deal of effort. Fortunately, finding a few simple options for professional development, such as the ones mentioned in this article, will allow you to take on this task with ease, and produce a better remote workforce. (more…)

Improving international sales using email marketing

Email MarketingEmail marketing is one of the very few places where your subscribers are ready and waiting to hear what you’ve got to say. How do we know that? They have given over one the most valuable online possessions they have – their email address. Nobody likes to receive spam or receive unwanted emails from third parties so subscribers that have signed up to your mailing list have done so because they are interested in your business, that is the first thing to keep in mind. (more…)