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Computers have become the most vital piece of office equipment for every type of business. Even small businesses need multiple computers in order to complete all of their operational tasks. Making sure that all your business’s computers are up to date with the latest technology can save you and your employees time and money, and guarantee that your customers are receiving the absolute best service possible.
From updating your cybersecurity to backing up your data, here are 6 ways to improve your business’s computers.
1. Install a comprehensive cybersecurity program
Cybersecurity is more critical now than ever as hackers and cybercriminals are getting more and more sophisticated. When the internet was first becoming popular, a simple virus scanner was enough to protect your business’s computers but now there are so many different kinds of threats that you need to defend against.
A cyberattack can be seriously bad news for a home computer user, but for a business, the results can be irreversibly damaging. Major companies keep a huge amount of sensitive data on their systems, from unique operating procedures and product blueprints to the personal information of their customers. A data breach can put all of that in jeopardy and permanently destroy the reputation and future of your business. Make sure you install a comprehensive cybersecurity program to keep your business’s computers safe from attack.
2. Create a home network for your business
One way to reduce the risk of a hack or cyberattack is to perform your in-office operations over a home network. This is where you link all of your business’s computers together internally without providing access to the Internet. Sensitive files and data can be shared only between computers in this home network meaning that your employees are able to work safely without the threat of a data breach. Many businesses use home networks alongside their normal online operations for different operations.
3. Upgrade to solid-state drives
Modern businesses generate an enormous amount of data and so storing it safely and efficiently is a major consideration for every organization. One storage solution which has major speed advantages is solid-state drives (SSDs) as they are considerably faster than traditional hard disk drives (HDDs). SSDs improve computer boot times, app loading times, and data transfer.
Previously, SSDs were far more expensive than HDDs, but the price of the technology has come down a lot in recent years and you can now purchase a 500GB SSD for less than $100. SSDs are more reliable than HDDs and, as they have fewer working parts are far less likely to break.
4. Backup the computers’ data
With all of this data being generated, it is absolutely vital that your business performs regular backups to ensure that nothing important is lost and to keep your office computers running smoothly. There are various storage options available to you from USB sticks to SD cards, but the safest and efficient is online cloud storage.
By backing up your data on a cloud, you are guaranteed to have enough space for all of your files as modern clouds have as much as an exabyte of storage space. If you don’t know what an exabyte is, it is equal to one billion gigabytes. Storing your business’s data on a cloud rather than on your own networks will also help to keep it safe from hackers as cloud security is absolutely top of the line.
5. Install video conferencing software
The Covid-19 Pandemic really thrust video conferencing software into the limelight with the use of Zoom and similar software increasing dramatically. The only businesses which were able to continue operating during lockdowns have been those who were able to facilitate communication between employees, customers, and business partners without meeting face to face. Make sure that all the computers in your business’s network have top-of-the-range video conferencing software installed so that your network anytime, anyplace.
6. Implement ID verification technology
ID verification is crucial for keeping your customers safe, especially if they are doing financial transactions with your company. You only need one customer to have their credit card details stolen to cause a huge reputation problem that will be impossible to recover from. Implement 2-step verification on all your computers, platforms, and online customer options to ensure the safety of everyone who is logging in.
With computers playing such a huge role in the success of your business, it is so important that you take the steps to maximize their potential. Updating their drives, installing the best software, and ensuring that all their data is backed up are all key steps in improving your technology.
Data security and payment and ID protection for your employees and customers should be at the top of your list of priorities so make sure you take protective measures. Follow this easy guide and you will be able to get the best out of your business’s computers.
Most businesses outsource some of their work such as translation or web design and, if they aren’t careful this can lead to breaches in security. To ensure that your security protocol is followed, work with a translation company such as BeTranslated that understands the importance of data and cybersecurity and has measures in place to guarantee your data remains safe. For more information or a free, no-obligation quote, contact BeTranslated today.
Our experienced project managers are here to answer all your questions as they guide you through the process. Get in touch today for more information or a free quote!
The year 2020 has shaken up the way we do business in every possible way. No one had seen it coming, but old services like drive-through movie theaters came back to life while digitization took over the workforce. Telemedicine was widely adopted and we came to rely on touchless payments and deliveries.
Even in the face of a global pandemic, we found more efficient ways to operate and succeed. In short, we remembered how we, as humans, have the remarkable ability to adapt, learn, grow, and push through our limits to exceed all expectations.
Having survived the pandemic, it sure feels like there’s nothing we can’t do. Although we’re still unclear about the future and how the COVID-19 vaccine will change in 2021, isn’t this the best time to try new things and push our comfort zones a bit further? In light of the inspiration 2020 has bestowed upon the business world, here are a few innovative ways you can grow your business, even more, this 2021.
Join virtual events and webinars
The pandemic has done a lot of damage to the way businesses connect with their customers, especially for those that relied on offline events and networking. Although offline activities were taken out of the equation, you can still demonstrate your commitment to interacting with your customers through virtual events like webinars.
Webinars are a great tool to improve your brand awareness, even if you’re a small business or are just getting started. They require fewer overhead expenses than offline events and can be created from the comfort of your home or office. If a webinar sounds too technical for your tastes, you can opt for the Live Chat features using any of your social media platforms.
Try growth hacking
SEO, PPC, social media marketing, ad campaigns; there are a lot of strategies and tactics that go into digital marketing. It’s no wonder that large companies invest millions of dollars in their marketing department to expand their reach and increase their conversions. It’s easy to understand why small businesses may feel overwhelmed at the cost of advertising, however, there are other, more affordable approaches to boosting your client base.
You might be surprised to know that growth hacking marketing often exceeds the performance of traditional marketing. While it requires a field expert to generate results, growth hacking is a strategy that experiments rapidly with different channels and product development tactics to find what works for a specific business. This approach accelerates results and provides the most effective way to grow and scale up a business.
Diversify your content strategy
Even if you’re online content is performing well, it’s always prudent to experiment with other strategies. So far, your content has been catered to the customer segment you’ve been targeting but if you want to scale up and reach a wider audience, you need to meet them where they are. That’s why you should spice up your content a bit.
The great thing about digital content is that it can be repurposed, over and over again, into different formats. If you have an established blog, how about turning the highest-performing articles into a podcast? Once you start podcasting, you can branch out into making videos as well. Although the content is more or less the same, each platform will target a new audience segment.
Translate your content
While diversifying your content is a fantastic way to be noticed more customers, there are only a certain number of people in your target audience in any one area. As you start to reach the limit of how much your business can grow at home, it’s time to expand into the global market.
Which countries you target will depend on your business but you will almost certainly require translation and localization services. In order for your new audience to engage with your brand, they must be able to understand your content and find it relevant to them. Even in areas where English is widely spoken as a second language, customers will be put off if your content is not available in their mother tongue.
You might be tempted to rely on machine translation or a bilingual colleague to perform these translations, but that would be a mistake. Poorly translated content will leave people with a bad impression of your company and can even lead to costly mistakes. Hiring professional translators that have specialized knowledge in your sector will give your business an advantage and open up a whole new market.
Create a customer loyalty program
Retaining old customers is just as important as targeting new ones. Oftentimes, it’s even more important. Focusing on converting new customers while neglecting your current ones will keep you stuck in an endless loop. Luckily, there are a lot of ways through which you can keep your existing customers intrigued by your services and/or products.
For starters, you should totally launch a customer loyalty program, if you don’t have one in place already. Loyalty programs motivate your customers to keep working with your business in return for the rewards they get for their loyalty: it’s a win-win situation.
Gamify your marketing
Nowadays, you can see businesses everywhere reaping the benefits of incorporating gamification into their marketing, services, and even products. After all, there’s nothing that engages customers than being allowed to have fun while interacting with your brand.
Gamification does wonders to increase customer interaction and loyalty. There are a lot of ways to implement gamification into your business, such as running contests, offering points for using your services (much like a loyalty program), or developing a direct real game.
Leverage data analytics
Leveraging data analytics will give you a competitive edge over the competition in a myriad of ways. By delving into the insights about your customers’ behavior patterns and interests, you’ll be able to cater to your marketing strategies more efficiently.
However, marketing isn’t the only area of your business that will benefit from the data you obtain: it will help you improve your services and products as well, ultimately taking your business to a new level.
Although 2020 posed seemingly endless challenges, by facing them head-on with innovative thinking, many businesses have come out the other side stronger. 2021 offers the ideal opportunity to stretch your comfort zone even further and find groundbreaking ways to grow our businesses.
If 2021 is the year you decide to take your business global, give yourself an advantage by working with BeTranslated’s team of skilled professional translators. Our linguists have a wide range of expertise, including marketing translation. We also offer a broad spectrum of language pairs from European languages like English to French to Asian languages such as English to Chinese.
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There are more than 140 signed languages used around the globe. These highly complex and extensive means of communication, a fraction of the estimated 7,000 languages spoken worldwide, utilize expressions, movements, and gestures. Unfortunately, they remain highly misunderstood among much of the hearing world.
With over 420 million speakers worldwide, Arabic is the fifth most spoken language in the world. There are 25 countries that claim Arabic as an official language, though the variety of Arabic that is spoken can vary greatly from country to country and there are at least 35 dialects of the language.
Arabic’s influence on other languages
It is believed that the word ‘Arab’ means ‘nomad’ and that the Arabic language originated from nomadic tribes in the desert regions of the Arabian Peninsula. The language is thousands of years old and its influence can be seen around the world today.
The great impact that the 800-year presence of the Moors in the Iberian Peninsula had on the Spanish and Portuguese languages and cultures has been widely documented, but it also left a linguistic imprint on English. Many day-to-day words in English either came directly from Arabic or via other tongues, most often the Romance languages.
Let’s take a closer look at some of the English words that have their roots in Arabic.
A tell-tale sign that a word has Arabic roots is the ‘al’ prefix (think alchemy, albatross, alcove, and algorithm) and alcohol, is no exception. Interestingly, the word is derived from the Arabic al-kuhl meaning ‘the kohl’. Yes, that’s a type of eye makeup, but where’s the connection between cosmetics and alcohol?
Kohl was traditionally made by grinding stibnite, the word then came to mean the process of grinding to powder, then distillation, and eventually ethanol (or ethyl alcohol).
Another ‘al’ word, well spotted! This much-dreaded part of math class comes from the word al-jabr meaning completing or restoring broken parts. The word’s use in the mathematical field was first recorded in the 9th century in the book The Compendium of Calculation by Restoring and Balancing by the mathematician Mohammed Ibn Musa al-Khwarizmi, which was translated into Latin in the 12th century. Medieval Latins borrowed both the mathematical method and the term, which eventually reached English and your high school math class.
Is there anything nicer than waking up to the smell of freshly brewed coffee? It’s a widely held belief that what is now a worldwide habit of coffee drinking originated in Yemen in the 15th century. In fact, Yemeni coffee is still considered some of the best in the world.
The Arabic word, qahwa, led to the Turkish termkahve, then the Italian caffè, and the rest is caffeinated history. And that yummy chocolatey-coffee mocha you drink in the winter months also owes its name to Yemen, and the city of Mocha, or al-Makha, which is home to the port from which Yemen shipped its coffee.
As the game of chess was introduced to Medieval Europe through the Arabs, it’s not surprising that this term comes from Arabic. The first part of the word, check, originates from the Old Persian shah, meaning ‘king’. This became the Arabic shāh, pronounced in the Middle Ages with a hard final ‘h’. It then developed into shāh māt, meaning ‘king dies’, leading to our checkmate. English owes its variants of the word check, such as checkbook, checkout, and exchequer to the same source.
The name of these African animals has its earliest known origins in the Arabic word zarāfah, which translates as ‘fast-walker’, and may have come from the Somali word geri. Middle English spellings include jarraf, ziraph, and gerfauntz. The latter apparently caused some confusion with olifaunt, meaning ‘elephant’, two rather different animals!
As you climb into your comfy bed at night, have you ever wondered where the word mattress came from? We have the Arabic language to thank, of course! Specifically the term matrah, a large cushion or rug for lying on, which in turn comes from the root tarah meaning ‘to throw something down’.
This word first appeared in English in 1754 when English writer, Horace Walpole used it in a letter to the American politician and education reformer, Horace Mann. Walpole took the word from the Persian fairy tale The Three Princes of Serendip, whose protagonists frequently made discoveries through happy accidents.
Serendip was taken from the Arabic Serendip, or Sarandib, an old name for modern-day Sri Lanka, which may have been derived from the Sanskrit name, Simhaladvipa, meaning ‘Dwelling-Place-of-Lions Island’.
Although many cultures, such as the Mayans and the Babylonians, had the concept of marking nothingness, it was the ancient Indians who first treated nothingness as a numeral. The use of zero became common in many countries and it was the Italian mathematician, Fibonacci who, after spending his childhood in what is now Algeria, took the idea, and the Arabic word zefiro, back to Italy, Latinizing it to zephirum at the beginning of the 13th century.
The notion of zero was actually rather controversial in Europe. The concerns ranged from the theological (where does nothingness sit alongside the idea of eternity and an omnipresent God?) and the practical (its use was prohibited in Florence as they thought the circular shape could easily be changed to a 6 or 9 by cheating merchants). It wasn’t until the 15th century that the zero was fully accepted in the Western world, some 300 years after the use of Arabic numerals had become the norm.
Being such a widely spoken language, having your company’s content translated from English into Arabic is a smart business choice, but make sure that your translation serviced provider is well-versed in the linguistic and cultural features specific to the region of your target market. BeTranslated’s skilled translators are experienced in localization and always work with your particular needs in mind. Get in touch today for more information or a free, no-obligation quote.
Our experienced project managers are here to answer all your questions as they guide you through the process. Get in touch today for more information or a free quote!