Believe us when we say that it has never been easier to grow your business. In recent years, the business landscape has undergone a tremendous shift.
In particular, the events of 2020 marked a turning point in how we conduct business in many ways.
Unexpectedly, traditional services like drive-in movie theaters experienced a resurgence, while digital transformation rapidly accelerated across various sectors.
Telemedicine gained widespread acceptance, and touchless payments and deliveries became the norm.
Amidst this digital surge, opportunities to grow your business multiplied. Innovative strategies came to the forefront, enabling businesses to operate more efficiently and achieve success.
This period highlighted the extraordinary capacity of humans to adapt, learn, and surpass boundaries, often exceeding expectations.
Reflecting on the lessons and inspirations drawn from this changing period of time, here are several forward-thinking strategies to further grow your business in the evolving post-pandemic world.
Join Virtual Events and Webinars
Webinars have emerged as a highly effective tool for enhancing brand awareness, offering significant benefits especially for small businesses and startups.
They provide a unique opportunity to engage with a wider audience, regardless of geographical limitations.
Unlike traditional offline events, webinars are cost-effective, requiring minimal overhead expenses.
This makes them an ideal choice for businesses operating on a limited budget.
Moreover, the convenience of organizing webinars cannot be overstated.
They can be conducted from the comfort of your own home or office, eliminating the need for renting venues, arranging travel, or managing large-scale logistics.
This ease of setup allows you to focus more on content and delivery, ensuring a high-quality experience for your audience.
If the idea of conducting a webinar seems daunting or too technical, there are simpler yet effective alternatives.
Live Chat features on social media platforms offer an excellent way to interact directly with your audience.
These platforms are user-friendly and widely accessible, making them a great starting point for businesses unfamiliar with hosting webinar.
Be sure to write up live chat scripts beforehand so your team is prepared.
Using Live Chat, you can host Q&A sessions, product demonstrations, or casual conversations about your industry.
This approach not only humanizes your brand but also fosters a sense of community among your audience.
Additionally, these live interactions provide valuable insights into customer preferences and feedback, which can be instrumental in shaping your future business strategies and helping your business grow globally.
Try Growth Hacking to Grow Your Business
In the dynamic world of digital marketing, the landscape is brimming with a variety of strategies and tactics.
From the complexities of SEO and PPC to the creative realms of social media marketing and ad campaigns, the field is a vast and ever-evolving one.
It’s no small wonder, then, that large corporations pour millions into their marketing departments, seeking to expand their reach and boost conversions.
But what about small businesses?
With advertising costs seemingly sky-high, it’s easy to see why smaller players might feel like they’re being edged out. However, there’s a silver lining: more budget-friendly methods exist for growing your client base without breaking the bank.
Enter the world of growth hacking marketing, a concept that may sound like a buzzword but is actually a game-changer.
Often overshadowing traditional marketing methods in effectiveness, growth hacking is all about agility and innovation.
It’s not just about throwing money at marketing efforts; it’s about being smart with your resources.
At its core, growth hacking is spearheaded by experts who specialize in rapid experimentation across marketing channels and product development.
The goal?
To identify the most effective, efficient ways to grow your business.
This method isn’t one-size-fits-all; it’s tailored to what works specifically for your business and your audience.
Growth hacking’s magic lies in its ability to fast-track results. It’s a blend of analytics, creative marketing, and a bit of technology, all rolled into one.
By focusing on strategies that are proven to yield results, it enables businesses, especially startups and SMEs, to scale up rapidly and sustainably.
But how does one get started with growth hacking? It begins with understanding your market and audience.
Then, it’s about testing various approaches, from how you engage with your audience on social media to the way you optimize your website for search engines.
The key is to monitor results, learn quickly, and pivot as necessary.
In essence, while traditional marketing methods still hold their value, growth hacking offers a more nimble and cost-effective approach. It’s perfect for businesses looking to make a big impact with a smaller budget.
So, if you’re feeling daunted by the high costs of conventional advertising, consider diving into the exciting world of growth hacking. It might just be the strategic twist your marketing playbook needs!
Diversify Your Content Strategy
To help grow your business, it’s essential to recognize that even well-performing online content can benefit from innovative strategies.
Currently, your content is tailored to a specific customer segment. However, to expand your reach and scale your business, it’s crucial to engage with diverse audiences where they are most active.
This calls for a creative revamp of your content.
The versatility of digital content lies in its ability to be transformed repeatedly into various formats. For instance, if you have a successful blog, consider converting your top articles into a podcast series.
Diving into podcasting opens doors to further possibilities, such as venturing into video content.
Although the core content remains similar, adapting it to different platforms effectively captures new audience segments, fostering business growth.
Translate Your Content
While diversifying your content is a fantastic way to be noticed by more customers and grow your business, there are only a certain number of people in your target audience in any one area.
As you start to reach the limit of how much your business can grow at home, it’s time to expand into the global market.
Which countries you target will depend on your business, but you will almost certainly require translation and localization services.
For your new audience to engage with your brand, they must be able to understand your content and find it relevant to them.
Even in areas where English is widely spoken as a second language, customers will be put off if your content is not available in their mother tongue.
You might be tempted to rely on machine translation or a bilingual colleague to perform these translations, but that would be a mistake.
Poorly translated content will leave people with a bad impression of your company and can even lead to costly mistakes.
Hiring professional translators who have specialized knowledge in your sector will give your business an advantage and open up a whole new market.
Create a Customer Loyalty Program
Retaining old customers is as vital as attracting new ones, often even more so. Of course, it is important to grow your business, but it is also important to maintain the standard that your loyal customers are used to.
Neglecting current customers while focusing solely on new acquisitions can trap a business in a cycle of short-term gains.
There are numerous strategies to maintain customer interest in your services and products. For example, implementing a customer loyalty program is an effective first step.
Such programs can range from simple point systems, like Starbucks’ rewards system, where customers earn points for every purchase, to tiered rewards like Amazon Prime, offering varied benefits based on subscription levels.
These loyalty programs incentivize customers to continue engaging with your business, creating a mutually beneficial relationship.
These initiatives not only retain customers but also encourage them to advocate for your brand.
Satisfied customers often share their positive experiences with friends and family, organically expanding your customer base and contributing to helping grow your business.
Gamify Your Marketing
Nowadays, you can see businesses everywhere reaping the benefits of incorporating gamification into their marketing, services, and even products.
After all, there’s nothing that engages customers more than being allowed to have fun while interacting with your brand.
Gamification does wonders to increase customer interaction and loyalty.
There are a lot of ways to implement gamification into your business, such as running contests, offering points for using your services (much like a loyalty program), or developing a direct real game.
Leverage Data Analytics
Leveraging data analytics will give you a competitive edge over the competition in a myriad of ways.
By delving into insights about your customers’ behavior patterns and interests, you’ll be able to cater to your marketing strategies more efficiently.
However, marketing isn’t the only area of your business that will benefit from the data you obtain; it will help you improve your services and products as well, ultimately helping to grow your business and take it to a new level.
The Takeaway
Recent technologies and new norms of working offer the ideal opportunity to stretch your comfort zone even further and find groundbreaking strategies to grow your business.
If this is the year that you decide to take your business global, give yourself an advantage by working with BeTranslated’s team of skilled professional translators.
Our linguists have a wide range of expertise, including marketing translation.
We also offer a broad spectrum of language pairs, from European languages like English to French to Asian languages such as English to Chinese.
For more information or a free, no-obligation quote, get in touch today.