Whether you’re a translator, a writer, or another service provider working as a freelancer or within a company, the ability to showcase your work and rates online will help you gain more business over time. Online marketing is seen as crucially important to the development of a quality digital business and as such, isn’t an area you can afford to ignore in your journey towards operational effectiveness. In this short guide, you’ll learn the main methods of advertising and marketing online to help you promote your business or services to the public.
Social media accounts are key
The wonderful thing about marketing on social media is that your posts and profiles are absolutely free. This means that to have several new homes on the web — including on Facebook, Instagram, and Twitter — all you need to do is build a profile and add content. Of course, you also have the option of paying to promote your posts, which is easy to do if you have the cash to spend. This will help you build a wider audience based on the demographic limits you place on your advertisements.
Don’t underestimate the power of YouTube
Another huge social media and content-sharing website is YouTube, which gets a decent proportion of internet traffic. If you’re not currently using YouTube, you are missing out on a wide variety of different web users, who you would otherwise be able to target with adverts. You should set up a profile and share relevant video footage straight away. You should also consider using True View, which enables you to advertise on top of other people’s videos. With this method, you’ll only pay if the viewer does not skip the advert. This is an efficient and effective way of marketing in 2020.
Email continues to be a staple tool
Next up is the humble email. Email marketing was one of the first fully-fledged methods of marketing in the modern era and has fallen a little by the wayside in recent years since more novel forms of marketing have been developed. Nonetheless, through email marketing you’re able to promote your business to existing customers, and those who have shared their email address with you. You can use emails to promote new services, offer updates, or even share reward coupons and special offers with your current customer base, all of which will drive up the volume of orders you receive.
Use web advertising for targeted marketing
Finally, you should also consider the simple web adverts that you see dotted from site to site as you explore the internet. These advertisements are often targeted at a certain type of web user, based on their data profile, and therefore you can reach the people who you think will be most interested in your business. These adverts vary wildly in price, depending on the view and hit count, so you should prepare your budget accordingly if you choose to place adverts on websites in 2020.
We hope this guide has been helpful in informing your marketing strategy and that it aids you in building up your audience and expanding your customer base.
However you chose to advertise your business online, translating your digital content into prominent languages such as German, French, and Spanish will widen your company’s reach. BeTranslated’s talented translators will provide accurate, localized translations of websites, social media pages, and emails. Contact us today for more information or a free, no-obligation quote.