The prominence of social media has meant that more and more online spaces are developing multilingual websites, further connecting our global community. Because so many make use of social media for many reasons, it’s certainly worth using it to your advantage, especially when it comes to promoting your translation company website.
Global businesses haven’t truly given in to globalization if they don’t have content available on their website in multiple languages. This is where a translation company comes in: they can take a business with global dreams and make them a reality. Other clients are on social media with more specific translation needs, like translating a brochure into multiple languages for non-English speaking clients.
These clients are waiting for translation companies on social media – all it takes to reach them is a little promotion. Here are our key suggestions that will help you make full use of promotion on social media.
1. Use appropriate hashtags as in the local language
As one of the most useful ways of connecting with others on social media, hashtags are invaluable for business promotion. Further, connecting the Twitter and Instagram communities, hashtags are easy to click on and make finding related content a snap. If you want to promote your multilingual website on social media, it’s important that you use appropriate hashtags to reach the right audience.
For instance, hashtags like #language and #translation are basic, catch-all hashtags that identify your purpose. Looking for clients in a particular sphere? Add hashtags like #French or #MiddleEast.
2. Showcase your translated content
Your clients will want to know about the content your company has translated before. Do they need a full project brief? No, but they will want to see an example of your quality and the type of work you do. Client testimonials and examples of what you’re capable of help to promote your translation website on social media in a professional, credible way.
3. Stay connected with your audience
Social media is called social media for a reason. Businesses of any kind that don’t take advantage of how it can bring people together are missing out on one of the biggest advantages of social media in the first place. Client or not, multilingual websites on social media need to respond to mentions and say hello to new followers.
4. Promote blog content
A business blog, like this one, should be informative and professional. It should contain information that is helpful to an audience, not just promotional material. Sharing this information on social media can give potential clients a way to connect with your translation service website on social media via a non-promotional means. This creates a relationship that isn’t wholly based on marketing and instead shows a business in a more useful, credible light.
5. Use language in your favor
Finally, what better way to connect with global clients than to post in multiple languages? A translation company that tweets or posts strictly in English or another language isn’t showcasing their wide range of abilities. In the same way that a multilingual website works, it’s important to take into account other backgrounds and languages to make the most of social media reach. It’s also important to consider that the clients who will need translation work don’t exist in one language sphere. There will be Korean clients that want work translated into French, or Spanish-speaking clients that need to appeal to a Japanese tech market.
Variety is the spice of life. When translation company websites in social media promote their language skills, content repertoire, and connect with potential clients, they’ll find social media success sooner rather than later.
If you want to reach a wider market by translating your website and social media content, BeTranslated could be the perfect match for you. Get in touch for more information or a free, no-obligation quote today.