E-Commerce Translation Services
Connecting Global Markets: Amplify Your E-Commerce Success with Our Translation Agency!
E-Commerce Translation: The Benefits of Translating a Website
One way to make your website more accessible, and make visiting it a more pleasant experience for customers, is to translate your online store into various languages. Keep in mind that 88% of customers do not return to a website after having a bad experience.
Gaining a Broader Customer Base
The number one reason you should translate your e-commerce site is to widen your current customer base. The more users that can access your site using their native language, the more prospective customers you will have. The takeaway here is that the language that you use for your e-commerce site plays a significant role in broadening your current customer base. Although using English is an excellent start in penetrating the global market, not everyone speaks and reads English. Hence, it would be best if you can cater to various languages.
Deciding which languages you should feature on your e-commerce site needn’t be a difficult task. The trick is to analyze both your current customer base and the markets you wish to expand into. Here are some of the most common languages that people choose to add to their online stores:
We’re not saying that you should add all these languages, select the ones that are appropriate for your business. In fact, adding at least one language in your e-commerce store will make a significant difference.
Increasing Your Search Engine Visibility
Now, how do you rank high on search engine pages when you’re trying to attract a foreign audience who browse in different languages? Not only do you need to translate your site’s content, but you also need to have it indexed on SERPs to be optimized for international SEO.
Ideally, you should translate everything on your site, including your metadata. After you’re done with all of this, you should structure your site so that it’s easily scannable for search engine bots. This can help improve your e-commerce website’s search engine ranking.
Reducing Bounce Rate and Improving Conversion Rate
That’s because offering your store in multiple languages will make it easy for visitors to understand your content. They will feel confident, knowing that they can understand every step in the purchasing process.
Improving Your Brand Image
All these things can have a positive impact on how customers perceive your business. They will associate your company with professionalism and high-quality products, and will be more likely to return.
Improving Customer Experience
By having a multilingual site, you’ll have a better chance of selling your products to someone from China, for example, if your website is in Mandarin. In the same way, you can connect better to a Spanish speaker if they will see that your site is in Spanish. Although the cost is minimal to hire a professional translation service to translate your site, the benefits are huge.
Ready to Translate Your E-commerce Site?
Setting up a multilingual e-commerce site can be daunting. However, you can do this seamlessly as long as you have the right tools and support.
So, take your business to the next level by adding multilingual features. Doing so can help you expand your market reach and let you cater to non-English speaking customers. As a result, you will see improvements in your sales and revenue over time.
The key to succeeding in this endeavour of website translation is to work with an experienced translation agency you can trust. At BeTranslated our skilled translators specialize in specific subject areas, making them experts in their field. When you’re ready to translate your e-commerce site, contact us for more information or a free, no-obligation quote.
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