Advertising in one form or another has been used to garner business customers for hundreds of years, but the rise of the internet and social media has caused a marketing revolution. The internet has provided an exciting array of advertising opportunities, and businesses have been forced to embrace whole new ways of marketing. (more…)
Deciding to scale up your business and appeal to international markets is a fantastic way to reach new customers and boost your sales numbers. However, accomplishing this goal means you have to translate marketing content to help maintain your brand’s unique voice. (more…)
It is necessary to build a suitable identity for your business. Whether you’re an established business or just starting out if you’re seeking to expand your presence in new, international markets undertaking a credible and effective branding exercise will help to create global awareness of your brand. (more…)
Marketing matters. Whether you are promoting a new product, a piece of software, a small business, or a creative project, you’ll need to invest in high-quality advertising to reach the widest possible audience. For international business, that means thinking on a global scale. (more…)
With 500 million users, LinkedIn is the most popular social media platform in the business world. 80% of B2B social media leads are generated via LinkedIn, meaning it’s an invaluable source for businesses aiming to make new connections and nurture existing ones. Using automated marketing tools for prospecting tasks allows businesses to connect more efficiently with potential clients than they ever could manually. Let’s take a look at how this tool by ProspectIn can help you optimize your LinkedIn usage. (more…)
Wouldn’t it be fantastic if you could send multiple personalized emails without creating them one by one? With the right email templates, you can achieve this feat within a click of a few buttons. (more…)
