There are few areas of business that haven’t been streamlined and improved by technology in recent years. Everything from administration to marketing has become significantly easier because we have technological tools that enable us to do more with less. When it comes to streamlining your recruitment process, technology can help you in a number of different ways.
Deploy digital assets
There was a time when looking for a job meant wandering around the local area and talking to people and businesses directly. Eventually, things evolved, and we began to use telephones and other methods of communicating with one another to speed up the process and advertise for open positions in magazines and on TV. And, when it comes to advertising jobs online, there is no need to be restricted by the same limitations that have held previous generations back.
If you are posting a job advert online, then you should take full advantage of the online arena and try to catch the eye of the best applicants who stumble across your job listing. And if you are looking to diversify your talent pool, it is always a good idea to translate your job listing into several major international languages, depending on your needs.
By treating these online job postings as being similar to small, self-contained ads, you can begin constructing them in such a way that they draw audiences in and encourage them to take action. In this case, the action that you are hoping to elicit from those who see your online job listings is to contact your business to apply for or enquire about a potential job.
Today, talent acquisition might as well be handled by your marketing department as you will need to employ marketing techniques if you want to compose a memorable message that resonates with the audience.
Conduct interviews remotely
VoIP technology has come a long way in recent years. Those of us who are old enough to remember the very early days of video and voice communications over the internet will remember the struggle of slow speeds, unreliable connections, and awful audio and video quality. Thankfully, all of this has changed, and you can now communicate with other people over the internet without having to sacrifice anything in terms of quality and reliability.
VoIP technology today is so reliable that there are doctors offering patients remote consultations over the internet, counselors providing therapy to patients over the internet, and even music teachers teaching instruments to other people from halfway across the world. And there’s no reason that any modern business shouldn’t be able to incorporate VoIP into their own recruitment process.
Not only will this show that your business is a technologically-aware one, but it will also enable you to significantly widen your pool of potential applicants. If an applicant can interview with you remotely and isn’t required to physically attend, people who would otherwise have been precluded from applying will now be free to do so. Remember to keep a good record of interviews by contracting professional transcription services.
Create recruitment videos that are on-brand
As we mentioned earlier, much of the modern recruitment process resembles a marketing exercise. Approaching your recruitment in the same way that you approach new marketing campaigns isn’t a bad idea and might even help you to achieve better results than you otherwise would be able to.
One of the biggest advantages of advertising job positions online is that you can control how these listings appear to your audience. That also means that you can control the surrounding media and ensure that everything is on-brand and reinforces your key messages.
This kind of consistency is the kind of thing that the very best quality applicants will notice. If you can show potential applicants that your business and brand embodies the same values and ethos that they admire, they are much more likely to want to come and work for you over your less conscientious competitors.
According to one recruitment agency, making branding central to your recruitment strategy can lead to a dramatic increase in responses to any job listing, in some cases increasing it by more than a third. If you’re looking to attract attention from overseas, why not subtitle your recruitment videos in Spanish, Chinese, and German, for example?
Use SEO to reach the right audience
Understanding search engine optimization will give you much more control over how your website is viewed and perceived by the outside world. If you target specific search terms, you can nudge the demographics of your audience towards a pool more favorable to your needs.
For example, if you are advertising for a position that is only open to those who have earned an engineering management masters degree from a leading university, then it makes sense to target search terms that include “engineering MBA”, “engineering management masters”, etc. It is always advisable to rely on professionals for SEO writing services, who can provide you with search engine optimized content in English or the foreign languages of your choice.
Speed up your vetting process
Depending on the industry that you work in, it might be necessary to undertake a thorough vetting of any applicants before you can offer them a job. In the past, this vetting process has been a long and difficult one that involves a lot of manual work. However, there are now numerous technological solutions that enable us to dramatically speed up the vetting process and assess applicants’ suitability as quickly and efficiently as possible.
Background checking software today is able to search through multiple publically-accessible databases and can draw on a variety of different data sources to ascertain whether an applicant is suitable for a job or not. If the software detects any issues with the applicants’ background, it can flag them up to you and to the applicant. In some cases, it might just need their clarification.
The more communications methods that you support between your business and job applicants, the easier it will be for them to apply for the job to begin with and then to maintain communications with you in order to receive updates. It is a good idea to set up a dedicated communications channel that applicants can use to send in their actual applications and another that they can use for any questions or general inquiries they have. File format flexibility is key, and you should be able to process all kinds of applications and presentations from PowerPoint to PDF.
Your business’ recruitment process should be an ongoing concern and something that you are always minded to improve. Technology has made most things in business easier for us, and recruitment is included in this. The easier you make it for potential job applicants to get in touch, the more likely they are to respond to your listings.
Technology and online translation services: breaking down barriers
For your digital recruitment needs, BeTranslated has a diverse pool of talented linguists prepared to transcribe, translate, subtitle, write and optimize your content! Make sure you are not holding back your company’s future achievements by falling into the monolingual trap.
Globalization means reaching new candidates around the world, localizing your brand message and speaking to future team members in their native language. Get in touch with our team today to find out just how BeTranslated can help you break down barriers!