Building Video Content that Reaches a Global Market

Video Content for Global Marketing

Marketing matters. Whether you are promoting a new product, a piece of software, a small business, or a creative project, you’ll need to invest in high-quality advertising to reach the widest possible audience. For international business, that means thinking on a global scale.

Video content can be the key to successfully connecting with people. And that’s because it’s more than a promotional tool: video gives us a way to inspire, educate, and entertain. You can’t afford to overlook this potential, regardless of whether you have an audience of one thousand or one million. Let’s take a closer look.

The facts and figures

In 2019 alone, 78% of people in the U.S. watched videos online during a given week, and 55% watched videos every single day. Watching video content has become part of our daily routine, and that means a well-made video can reach more people now than ever before.

The numbers don’t stop there. Viewers retain as much as 95% of a message from a video, compared to 10% when reading the same message in a text format. That’s why building video content is an absolutely essential part of reaching a global market in 2020.

Getting started with video content

Video is a powerful medium. It taps into our emotions and serves as a compelling storytelling vehicle. It can leverage things like royalty free music to make people laugh or cry. And as something that includes everything from blockbuster films to corporate ads to home video footage, there are no limits to the topics you can cover with a video project.

However, video production isn’t cheap. Yes, it’s an effective way to build and engage with a wide audience. And yes, it’s an extremely valuable way to promote something (and actually drive people to take their next step). After all, 62% of people said they were more interested in a product after seeing it in a Facebook Story.

But most people don’t have the equipment and skills to create a world-class video. That means if you can’t hire other people to handle that work for you, you’re going to need tips and tools to help you build the make of videos that will resonate with your audience.

Thankfully, the video community has hit a period of rapid expansion. You don’t need an expensive camera or a film school education or a video editing job to produce high-quality video content. People are out there right now starting YouTube channels and telling stories while building a global audience.

You just need an idea and a camera to get started, even if that camera is just your phone.

Knowing how to make a video (or, at the very least, how to use one) can make all the difference in helping you achieve your goals.

What will you need?

If you want to make the videos yourself, you’ll need a few specific tools: A camera, a computer, and a piece of editing software. Obviously, those three items can fall into a huge range of prices — the important thing to remember is that you should only invest as much money as makes sense for your personal budget.

As mentioned before, you don’t even need to buy all of this. You can always hire a freelance filmmaker or video editor to help you put your videos together. And you can always find tools — like free editing software and shot list templates — to help you simplify the video creation process.

Video content gives you a sense of freedom in how you tell your stories. The written word is powerful (humans have been reading books for thousands of years, after all) but it’s easy to see how combining that with a visual and audio element can provoke emotion in new ways.

Popular styles of video content

We’re going to explore three popular presentation styles for video content. To give you an idea of how video can help you reach your audience, let’s also take a look at the specific benefits that each style has to offer:

  • Narration: Some videos exist solely to tell a story, like this unforgettable Super Bowl ad. You’ve probably also seen short films or travel vlogs that don’t really have any call to action but still affect you in some way. For inspiration, check out these 60-second documentaries on Facebook that excel at compressing interesting, thoughtful stories into small packages.
  • Explanation: Videos serve as a great medium for educational content. Given the statistics about video-watching and message retention from earlier in this post, it’s clear that people are turning to video as a way to learn and grow. Explainer videos provide that while also allowing the video-maker to highlight the value of their product or service.
  • Communication: If you’re trying to build a company or personal brand, you’ll want to keep your audience updated on your news. To add a personal touch to your content, you or your team could appear in your videos. This will help the audience to connect with your company.

Feeling overwhelmed by the idea of video marketing? Remind yourself that video content gets 1,200% more social media shares than posts that include only text or images. This giant number can significantly impact the short- and long-term success of your business.

Make your content accessible to a global audience

For international businesses, or those hoping to branch out into overseas markets, video content is key to reaching potential clients abroad. With YouTube having more than 2 billion users and Facebook drawing over 8 billion video views every single day, we know that video content has the power to reach millions of people around the world.

Translating your video content into languages relevant to your business goals and producing original content in that language will let your customers know your services are for them. Don’t make international clients resort to questionable automated subtitles that may leave a bad impression.

Final thoughts

Whatever kind of business you have, embracing video content as a marketing tool is sure to help you reach new customers and keep existing ones engaged. With relatively little equipment, you can create dynamic, shareable videos that emphasize your brand’s mission. But remember, translation is key for global results.

If you’re looking for a professional translation service for your marketing material, our experienced marketing translation team is here for you. With a wide range of language combinations available, BeTranslated is your one-stop-shop for top-quality translation and localization services. For more information, or a free, no-obligation quote, get in touch today.