How marketing automation on LinkedIn can help grow your business

With 500 million users, LinkedIn is the most popular social media platform in the business world. 80% of B2B social media leads are generated via LinkedIn, meaning it’s an invaluable source for businesses aiming to make new connections and nurture existing ones. Using automated marketing tools for prospecting tasks allows businesses to connect more efficiently with potential clients than they ever could manually. Let’s take a look at how this tool by ProspectIn can help you optimize your LinkedIn usage. (more…)