Localized Banner and Video Creative
Static banners, HTML5 rich media, and video pre-roll adapted per language by native creative teams. All standard IAB display sizes and vertical video formats covered.
Scale Across International Inventory Without Losing Local Relevance
Programmatic display gives you access to billions of impressions across premium publisher inventory in every market. The challenge for international brands is that the same banner rarely works in English, French, and German simultaneously. Cultural references, image choices, regulatory requirements, and even ad unit dimensions vary by market. Our programmatic service localizes creative at every level, from banner copy and imagery to native ad titles and video scripts, so your brand appears relevant rather than foreign to each audience. Banner text and creative variants go through a multilingual translation agency and full-service translation services before trafficking.
How we approach programmatic display advertising
We operate across major DSPs including Google Display and Video 360, The Trade Desk, and regional platforms for markets where global DSPs do not have deep inventory. Frequency capping is applied per market to prevent overexposure in smaller language audiences where impressions are concentrated. Media planning calls with publishers abroad can be held with professional interpreting services, and certified legal translations of insertion orders can be supplied for a US client or a European publisher.
Key Deliverables and Benefits
Multilingual Native Advertising
Native ad headlines and descriptions written in-language for programmatic native placements, matching the editorial tone of publisher environments in each market.
International DSP Access
Access to premium inventory across global and regional DSPs. Market-specific platform recommendations based on publisher coverage and inventory quality in each target region.
Frequency Capping Per Market
Independent frequency controls per language audience prevent overexposure in smaller markets while maintaining reach efficiency in high-volume campaigns.
Typical Use Cases
- Brand awareness display campaigns running simultaneously across 5 or more language markets
- Pre-roll video advertising localized for French, Spanish, German, Italian, and Dutch audiences
- Native ad campaigns on international publisher networks with in-language copy
- Programmatic guaranteed deals with premium publishers in target language markets
- Cross-device frequency management for multilingual upper-funnel campaigns
- Display retargeting with language-matched creative served to relevant audience segments
What Our Clients Say
โIt is a real pleasure to work with the BeTranslated team who has been very professional, flexible and responsive during all projects.โ
Valentine B.Google review (INTL), 3 years ago โWe contacted Betranslated services in July 2024. My daughter had time sensitive documents that required certified translation from Spanish to English.โ
Lyne G.Google review (SL), a year ago โAmazing service! Very professional and quick. Greta communication via WhatsApp and email. I needed my documents very last minute and BeTranslated bent over back to helpโฆโ
Ines P.Google review (SL), 9 months ago
Programmatic Display Advertising: Frequently Asked Questions
Which DSPs do you work with for international programmatic campaigns?
We work with Google Display and Video 360, The Trade Desk, Xandr, and regional DSPs for markets such as DACH, France, and the Nordics where global platform inventory coverage is thinner. Platform selection depends on publisher access in your target markets, your existing ad tech stack, and campaign objectives. We can operate within your existing DSP seat or manage through ours.
How do you handle creative production for multiple languages and ad sizes?
We build a scalable creative framework: core design adapted per language with copy swapped in-language and imagery reviewed for cultural fit. For responsive display, asset sets are built per language. For HTML5 rich media, we work with your creative production team or our own to deliver localized builds for each required market. Version management and quality checks are handled before each market goes live.
Can programmatic display support our multilingual SEO and paid search campaigns?
Yes, and the integration is valuable. Display campaigns in each language build the branded search volume and direct traffic that makes paid search more efficient over time. We coordinate messaging across channels per language so prospects see consistent branding at every touchpoint from awareness through to conversion.
4.96/5.0 from 178 Google reviews
Programmatic Display Advertising Built for Your Growth Plan
Send us your programmatic display advertising brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
- Native-Language Teams
- Channel Specialists
- Clear Scope