Increasing online sales should be a constant marketing objective, especially for people with e-commerce businesses. However, the competition can be challenging because more often than not you will be selling products or services that many others are offering on the web.
With consumers having thousands of products and services just a click away, how can you make your brand stand out? For this to happen, you need an effective strategy that will evolve as your brand and clients change.
Effective online marketing tips to help you increase online sales
Refresh your brand’s image
Business growth, especially online, is not always consistent, and sometimes refreshing your brand’s image can be just the thing to attract new clients and re-inspire existing ones. You may be surprised how many details such as your website logo can influence how people view your business and boost your online sales because of it.
Consider using a professional design service to shake up your brand’s image. Outsourcing to skilled designers will ensure your visual content is professional and appealing and make your business stand out among the competition.
Optimize your website for multiple platforms
Customers will be viewing your website from different sources, and to broaden your reach, you must ensure that you are in a position to give them all a positive shopping experience when they visit your website.
Make sure that your website can function properly on various devices that your target customers could be using, like PC, Mac, Android, iPhone, and Tablets. This will increase your online sales, as more people will feel comfortable buying your product on a site that works properly on their own devices.
Improve your SEO
To attract more customers to your site, you need to drive relevant traffic, and to do this, you must improve your Search Engine Optimization (SEO) in order to target the right people and communicate the right message.
High conversions propel relevant traffic, hence you should avoid wasting resources that don’t drive relevant traffic to your site if you want to increase your sales. You can achieve this by finding the right marketing mix. The best marketing mix pertains to the right media where you will promote or advertise your products and services, the right message, and the right price offer. With the right media and relevant traffic, you will start to do better.
To maintain relevant traffic in order to get to the top of Google searches, figure out the best value proposition that will work best for your audience. Be clear on why people need your product or services, on the issues your clients have, and how your products can solve them. Once your audience feels understood, they will keep revisiting your website, and that’s how you end up at the top of a Google or Yahoo search, and thus more online sales will come flowing in.
Translate online content
One of the greatest benefits of e-commerce is that your potential client base is not just those people in your local area, but anyone around the world with an internet connection. However, international customers are unlikely to engage with your brand if they can’t understand your online content. Translating your website and social media output into relevant languages will allow you to reach a wider range of people and show overseas clients that they are valued by your company.
Outsourcing to a professional translation service is key if you want to avoid the typical mistakes made by machine translation and non-professionals and ensure high-quality multilingual content. Professional translators and localizers are not only able to translate the text in a way that sounds just as good in the target language as the source languages, but they will also take cultural differences into consideration and produce a website that international clients will be able to connect with, making them more likely to make a purchase.
Work with SEO translators
It is highly recommended to work with a translation agency that specializes in SEO. Optimizing your position on search engines in the other countries and regions your business is targeting as crucial as ranking highly on search engines at home. User search queries, keywords, and even search engines themselves vary from region to region; your website translator should be aware of this.
SEO translators also keep up-to-date with changes and developments in search engine algorithms, so working with a skilled translator can significantly improve your business’ chances of success overseas.
Use personalized calls-to-action
Measuring conversions is crucial to increasing online sales, and therefore, it is critical to optimize your calls-to-action because that’s where conversions will occur.
A call-to-action (CTA) is an element of a page that encourages your target audience to take specific steps. For instance, if your website is a products page, you could use buttons labeled “Add to Cart” or “Buy Now.” CTAs also call your site visitors to do other things like following your social media page, subscribing to your mailing list, or sharing content.
Personalizing your CTAs makes them more specific. While they may not be addressing the visitor by name, they will show your customers your sales funnel. In a study by HubSpot including over 93,000 CTAs, it was found that tailoring Calls-to-Action bases, whether users are paying customers, visitors, or leads, can increase conversion rates. With this approach, HubSpot converted 42% more visitors into leads.
Upsell and cross-sell relevant products
About 10-30% of eCommerce revenue is as a result of upsells and cross-sells. Famous businesses like Pepsi, McDonald’s, KFC, and others have thrived because this approach allows them to sell more to a single customer by introducing upgrades or complementary products, making the customer more interested in the product.
Upselling & cross-selling are different but work on a similar premise. You can upsell by offering higher upgrade alternatives on your website, and cross-sell by providing a complementary package that will go well together with the items you are selling. These tactics can help you increase unplanned product purchases and, at the same time, boost average order value for your online store.
Your company’s social media is as crucial as your eCommerce website when driving business to your site. Most people engage with social media multiple times per day, giving you more opportunities to be seen, especially using high-quality engaging visuals. It also allows you to show a more personalized side of your business. Use your social media platforms to improve your visibility and increase trust in your products and services.
There are plenty of effective ways to boost your online sales, from refreshing your logo to creating personalized CTAs. All you need to know are your trade’s best tips and tricks to get more conversions and equally drive traffic to your business.
If you are developing your business to reach an international market, consider having your online content professional translated into the relevant languages. Targeting the Latin American market? Collaborate with Spanish translators knowledgeable of the countries you will be marketing towards, and Portuguese translators specialized in Brazilian translations.
Whichever region you are planning to expand into, BeTranslated’s team of experienced translators is here to assist you. For more information or a free, no-obligation quote, contact us today.