It is easy to see why an automated solution makes life easier for customers, given the ever-expanding amount of content produced each day and the need for quick and affordable CMS website localization solutions.
Today there are a wide variety of website platforms to choose from. As a professional translation agency we need to keep our finger on the pulse when it comes to IT translation and website localization, and as a result we can provide a variety of localization solutions. Advances in CAT (Computer Aided Translation) tools now allow us to work with an even larger number of formats and software solutions. Looking for a connector solution to streamline your content localization? Read more about the formats we work with to find out if we can help you localize your content and reach a wider global audience! (more…)
The digital age truly is upon us… But that doesn’t mean that print on demand services have been made redundant! It’s not all about online content – printed merchandise, advertising materials, informative brochures and branded products can all help your business grow, raising awareness and gaining new customers, even in other languages!
Email marketing is a result-driven powerful marketing tool for both B2B and B2C marketers. Helping businesses generate quality leads and drive better customer engagement cost-effectively, email marketing has become a popular choice for many professionals.
With every passing year, the trends and the best practices for successful email campaigns keep on undergoing transformation and change. Here is the list of the four email marketing best practices that marketers must look out for in 2019: (more…)
Translate into Russian and successfully expand your business into this important global economy
Scaling your business to new global markets unlocks a huge potential for growth. But ensuring success in the largest country in the world requires significant preparation. Finding a skilled native Russian translator early on not only helps you get your business ready for expansion but provides you with expert knowledge of this vast market. The Russian Federation stretches across Eurasia from Eastern Europe to the Pacific coast. After the collapse of the Soviet Union, Russia became the largest country in the world in terms of territory. In fact, it’s so large that it spans nine time zones.
Accurate Russian translations make you look credible
Like any national market, Russia has its own set of rules and regulations. But beyond the formalities of operating in another country, it’s essential you understand cultural traits and local business protocol.
Unfortunately, there’s no one-size-fits-all strategy. Depending on your sector, one day you may be dealing with a modern entrepreneur, the next day with an old-school Soviet bureaucrat. The way you communicate with each of these individuals is very different, and it is important to tailor your messages accordingly.
Understanding how to speak appropriately to a diverse range of business people is essential. But it’s not something you can learn overnight. So, using native Russian translators is the most resource-effective way of appearing credible as a foreigner in the market.
Translating into Russian is a legal requirement for many areas of business
All businesses operating in Russia, including those owned by foreign investors, are required to use Russian. This includes everything from bookkeeping, tax reporting and office paperwork to advertising and marketing.
But beyond that, to operate legally in Russia, your company name must be either in Russian or expressed in Russian transliteration. You’re permitted to also have a company name in a foreign language and/or the state language of a national republic within the Russian Federation in addition to the mandatory Russian name.
It’s important to be aware of this, as a company whose name is inconsistent with the requirements of the law may be refused registration. So, transcreating your business name with the help of a Russian language professional makes it far more likely to be approved by the authorities.
Russian translation is essential for compliant business operations
To comply with Russian legislation, you’ll need to prepare some documents (charter and founding agreement).
The process for this varies according to which legal structure you choose but should include the following:
full company name (plus any abbreviation you will use in business transactions)
names and signatures of the company founders
details of any directors, if applicable
the amount and nature of shareholder contributions (cash or in kind)
Advertising: all advertising in the Russian Federation must be either in Russian or in the particular state language of the individual republic in which the advertising appears.
Consumer protection: under the consumer protection regulations, a consumer should be informed in a clear and accessible manner in the Russian language about the manufacturer (seller), the operating mode of its work and the goods (works, services) it produces or sells.
Media and public performances: all media is expected to be in Russian. Cinema exhibitions and public performances of literature and art also require the mandatory use of Russian.
Education: Russian is mandatory while receiving education in all educational institutions. If you offer educational products or training, this could apply to you.
English is still not widely spoken in Russia
According to a Levada Center poll from 2014, only 11 percent of Russians speak English. Even with such a low number, it’s still the most popular foreign language in the country. Many Russians study English at school and in universities. However, not many use it regularly.
Although English is not nearly as widely spoken as it is in Western Europe, More and more people, especially the young, are learning it. In the cities that attract tourists, you’ll find many more people who speak English than in more rural places. German is the second most widely understood language. In fact, in many areas, German is a more popular language of study than English.
Effective Russian translations are crucial to business growth
The ideal steps to get any business up and running in a new foreign market is to employ a professional translation agency. Using an experienced company with qualified translators who are native Russian speakers make this goal simple and easy to execute. Localizing your business texts into Russian couldn’t be more straightforward with the right help.
Employing a professional translation agency is the best way to produce the material you need to implement this growth. Partnering with an experienced Russian language professional offers is peace of mind that you’ll have high-quality communications that create positive associations with your business.
Trust our language professionals with translating from or into Russian
Quality-first professional Russian translation services
We believe that quality always comes first. We do everything possible to ensure you’re confident entrusting us with the translation of your documents. And that you’re so happy with the service that you recommend us to others. We pride ourselves on our reputation for industry-leading translation services at competitive rates.
By using a professional translation company, you can rest assured that you won’t have to worry about taking care of the details. Our project managers take care of everything from the moment we receive your documents until the work is finished and sent back to you.
First, we’ll assign your text to an expert translator in your field. Then, they’ll partner with a second expert to validate all your text in the source format. Aside from accurately portraying your business values and precise localization of your documents, we recognize the importance of setting and meeting clear deadlines. To that end, we work with you to create a realistic project timeline that ensures high quality on time, every time.
An e-commerce website offers a relatively low barrier to entry for selling your products and services online. But unlike a traditional business model, it allows you to sell beyond your own borders and operate an international business from day one.