Are you looking to make a bigger impact with your mobile app by going global? Then take the time to make sure you don’t get lost in translation.
Brand localization involves operating and marketing your business to adapt to a region’s social and cultural requirements. So, how do you develop a successful localization plan?
Video localization is a new marketing strategy that can allow your content to reach audiences in other countries. Content creators are able to make videos accessible for multiple languages by translating the video into another language, adding subtitles, and dubbing audio.
A company’s localization strategy is an overall content marketing plan for translating marketing content to connect with new or local audiences. It helps new companies and individuals to enter the market and sell themselves in front of local audiences.
If you are thinking about expanding your business into new markets, localizing your website should be your top priority. Working with translation agencies will ensure that your website will look natural in a foreign language.
Technology has eliminated geographical boundaries and, for businesses focused on growth, this presents an opportunity to cast their nets wider to serve a global demographic.