Expert Language Services and Their Role in Business

Nov 25, 2019 | Business

role professional translation

Communication is a very powerful tool – especially in business. Regardless of how small or how expansive your enterprise may be if at any point you are unable to effectively communicate with your clients, then chances are you are at risk of losing profits. This is where professional language services come in to help your business.

Maintaining good communications with your market is essential to winning and keeping your customers’ loyalty. Remember, before they can even consider hiring you, they need to be convinced of the quality of your work. If your communication with them is awkward or inaccurate be prepared to watch potential clients walk away.

Moreover, business has reached new levels over the past few years. Business owners now have limitless opportunities to expand their market base – thanks to the Internet. For example, a businesswoman selling retail goods in the United States can gain buyers from another country – even if it’s halfway across the world.

Negotiating and closing deals have also become more feasible and convenient between parties that are thousands of miles apart. Because of this, effective communication now plays an even more crucial role in establishing and maintaining healthy business relationships.

Unfortunately, it is not always easy to communicate especially when there is a language or cultural barrier. This is where professional translation services step in.

Professional translation services bridge the gap between companies and their potential clients

Let’s say your company’s business is providing effective Search Engine Optimization to clients in different countries worldwide; to be able to reach your non-English speaking market, you need to have a website that speaks to them in their own language.

For this, you would require a professional language service with highly qualified and specialized translators, such as that offered by BeTranslated.

Translating on your own can turn out to be disastrous

While learning another language may be useful for your business, it doesn’t mean you should forgo using a professional language service. Using a bilingual employee, instead of a qualified linguist, to do your translations can lead to awkward, literally translated texts which leave your company looking unprofessional.

In addition to giving a bad impression of your company to international clients, clumsy translations can lead to misunderstandings that could have detrimental effects on your business. These mistakes can be avoided by working with expert translators through translation agencies such as BeTranslated.

Consider translation services’ specializations

Just as businesses specialize within their field, translation services tend to focus on certain types of translation. It is advisable to collaborate with a translation agency whose work corresponds well with your own.

For example, if you are looking for the accurate and natural translation of a legal document don’t hire a translator who specializes in financial documents but look for an experienced legal translation service.

Localization and transcreation help your company’s internationally relatability

As well as document translation, many translation agencies offer localization and transcreation services which could help make or break your business in international markets. By taking into account the target market’s culture, laws, and politics, amongst other elements, localization and transcreation ensure your content and brand image does not alienate potential clients. They can also help you avoid potentially costly blunders.

As a professional language service specialized in business translation, BeTranslated could be the perfect fit to help you reach international clients. We have more than 15 years of experience translating documents such as business plans, proposals, and contracts and work with fully trained, highly professional linguists available in a wide range of language pairs. Each project is tailored to the specific requirements, budget, and time frame of the client.

So, what are you waiting for? Get in touch for more information or to get a free quote today!