For freelance translators looking to expand their market and maximize their profits, creating a translation website and blog can be a wise move. You may decide to create a blog solely about translation and language, or something focused on your specialization. Whatever the topic, a well-written, regularly updated blog will bring more traffic to your website which can translate into more customers.
However, this isn’t the only way your blog can make money. Take a look at these ideas for monetizing your translation blog.
Use your blog to show off your translation skills
First and foremost, your website should be a place to highlight your skills and knowledge. Provide your potential clients with tangible proof of your abilities, whether that’s by giving thoughtful insights into your industry, publishing samples of translations, or simply displaying your writing chops through your blog.
Sophisticated advertising through affiliate marketing
Affiliate marketing is one of the more effective ways of making a passive income from your blog. The concept is simple: you promote another company’s products or services by linking them on your blog and in exchange receive commission when your readers click on the link (or purchase the products/services after clicking). For more information about affiliate marketing, check out lemonads blog.
In order to use affiliate marketing successfully, and not to annoy your readers with unrelated content, you should choose products/services suitable for your niche. Finding the right fit can be a challenge, which is why many people decide to work with an affiliate network: essentially a middle-person who connects bloggers (‘publishers’) with companies (‘merchants’).
This approach is particularly recommended when you are first starting out with affiliate marketing. Prominent networks include lemonads, Awin, Timeone, CJ Affiliate and MaxBounty. You may also consider checking out the Amazon Affiliate Program which links to products sold via Amazon.
Incorporate PPC ads into your blog posts
Another common way for bloggers to make money is through ads for relevant products/services on their site, for example in banners or on the sidebar. One of the most popular types of ads is PPC (pay-per-click), also known as CPC (cost-per-click). It’s simple; you get paid any time one of your readers clicks on the link.
While these ads can be effective, they’re not for everyone. Some bloggers don’t like how they look on their page, think they don’t reflect the right image, or believe that they distract readers from the blog content. Why not visit some blogs that use ads before deciding if it would be a good fit for you?
Sell access to premium content
If you aren’t keen on advertising for another company, why not offer paid memberships for premium content, such as newsletters or special posts? Or how about publishing an E-book or running online courses?
These ventures mean your time and effort are invested into your own brand, rather than a third party, but they are a lot of work and may distract you from your principal income stream, in your case, translation.
Get paid to review products
Companies pay bloggers to try out and review their products/services. In order not to degrade the quality of your blog, make sure you only review products/services that are related to your niche market and do your research before giving them your public support.
Accept donations from your loyal readers
Bloggers, YouTubers, and podcasters have a lot of success with donations and, although it may feel a bit strange, remember that you are providing your readers with free, quality content. Donations allow those who can afford it to show their appreciation financially. Adding a Paypal donate button to your site or setting up a Patreon are just two of the ways you can receive donations from your loyal audience.
Why not reach new markets by having your blog and website translated into relevant languages? Our talented linguists at BeTranslated will help you expand your client base. Get in touch for more information or for a free, no-obligation quote.