Now, that you’ve successfully developed a website for your company, it’s time to focus on selecting the right domain name.
Some people think that it’s very simple, but that’s actually not the case.
If you want to ensure your domain name is original and is able to perfectly showcase what your brand does (including its products and/or services), then it’s going to take a while for you to select an authentic name.
At the end of the day, don’t you wish to be recognizable among your current and future consumers? If the answer is yes, then you should take a look at these tips because they’ll tell you exactly how to accomplish that.
.Com Extension Is The Best
There are a lot of extensions at your disposal, however, if you ask us, you should definitely opt for the ones that have always been popular.
When we say this, we refer to the .com extension, which has been used by a lot of more or less popular sites.
Besides this option, there are other alternatives that you can consider too, like .net and .org. Of course, if none of these extensions are currently available, then you can opt for others, such as .xyz, .cafe, and many others.
After all, it’s up to you to decide which of these suggestions is perfect for your website.
However, we would still like to remind you to be careful during this process because you do not want to end up with an extension that’s too peculiar; otherwise, your customer may perceive you as unreliable or unprofessional.
Therefore, you should choose wisely. As previously stated, if .com is available, then you should definitely pick it over any other extension.
Speaking of this whole process, don’t forget to select top email hosting services as well if you want to make sure your site isn’t only properly secured, but its performance is taken to an entirely different level.
All of this is important if you want to boost brand consistency.
Don’t Forget The Keywords
Keywords are generally very essential, not only when it comes to your website, but the online world in general.
Since now, we have been focusing on your domain name, we’ll discuss the importance of keywords as far as this is concerned.
Why do they play such an integral role?
Specifically, utilizing the right words in the domain name is going to provide search engines with more information concerning your site and what it mainly encompasses.
If you combine a phenomenal user experience with first-class content and keywords in your domain name, you are going to become a lot more visible on Google.
But is it easy to hunt down a solid domain name by relying on the keywords?
To be honest, not quite.
Of course, it doesn’t mean that it isn’t doable, however, you’ll need to put a bit of effort into thinking of a name that doesn’t contain keywords that are already taken, yet that’s simultaneously, very interesting and innovative.
If you are running out of ideas, don’t worry, there are certain tools that can help you out, like Keyword Generator which is designed to assist people in these types of situations by generating a bunch of different keywords in a flash based on the main topic keyword.
Furthermore, it doesn’t hurt to do your homework when it comes to keyword research, because by doing so, you’ll be able to easily find a domain name that will stand out from the rest.
Do Not Complicate Things
If you don’t want your marketing efforts to go to waste, and you want others (meaning your target audience) to easily remember your name, then you shouldn’t further complicate things by opting for a very long domain name that can be difficult to spell.
If you do so, then you’ll increase the chances of misspelling the name, which frequently happens to those who choose longer and more complex names.
Instead, you should do what other, more experienced, yet successful companies have done.
Many of them decided to employ only four letters for their domain names because they knew that they were not only catchy but could quickly be remembered.
The best examples of it are Nike and Zara.
According to several marketing gurus that we talked to, the best thing that you can do as far as this is concerned is to opt for a domain name that has up to fifteen characters. The less it has, the better.
As previously concluded, that’s because most people will remember it in an instant and because shorter names are far less susceptible to misspellings, and typos.
Say No To Numbers And Dashes
You have probably heard a million times that while you’re creating a password, you should make one that’s very complex, filled with various characters, numbers, and dashes in order to make things a lot more difficult to various internet threats, like cybercriminals, hackers, and many others.
That’s totally right; however, that doesn’t mean that you should apply the same rule when picking a domain name.
On the contrary. It has to be the total opposite of what you did with your password.
In these instances, using special characters and numbers is strictly forbidden (not literally, of course) because all these elements are going to make things way more confusing and difficult to remember.
For example, one of the major reasons why you should refrain from utilizing hyphens is that people have a tendency to misplace them when adding a web address.
Aside from that, they are not easily accessible on the vast majority of mobile keyboards.
On the other hand, if you use numbers, for instance, number two, people won’t be sure whether they should spell it out or use the numeral digit.
Could it be 2, two, or even to? Very puzzling, indeed.
That’s why you should keep it simple, and steer clear of dashes and numbers if you want people to easily remember your website.
Choosing the right domain name isn’t all that difficult, however, it still doesn’t mean that it doesn’t require some thinking and consideration.
If you want to make a perfect choice, then stick to the tips that were mentioned today.