Are you planning to scale your e-commerce business? Or any online business, for that matter? Email marketing is vital.
While people may say that email has been dead for years, the reality is that for most e-commerce businesses, email marketing is very much alive. Data shows that 80% of small to mid-sized companies rely on email marketing as their primary customer acquisition channel.
In terms of running an e-commerce store, email marketing can make a difference in profitability in customer acquisition. From nurturing leads, holiday promotions, and loyalty programs, email marketing plays a crucial role throughout your entire e-commerce customer journey.
In this post, we’ll walk you through eight practical email marketing tips that you can use to boost your revenue:
1. Grow your email list
One of the most critical aspects of e-commerce marketing is not waiting until you have a vast email list before starting email marketing.
We recommend that you start the moment that you gain your first subscriber. The important thing is that continue working to grow your email list.
2. Use the language of your target audience
You might have to translate your emails into multiple languages if you have a global market. Usually, this will depend on who you’re talking to.
For example, you might have to use different phrases and terms for an audience of 21-30 compared to a demographic of 40-50-year-olds. See to it that your emails will reflect the language of your target market.
3. Send a welcome email series
In the same way, when new subscribers sign up for an e-commerce newsletter, they’ll be expecting to hear from you as soon as they’ve signed up.
One of the best ways that you can do to reach out to new subscribers is after they’ve signed up, as these are the times that they’ll be expecting to get an email from you.
We also recommend sending them a welcome email series of at least three emails using an email marketing tool. Doing so lets subscribers know about your brand a little before going straight into your regular mailing list.
It’s also easier to set expectations about your relationship with them and consider segmenting them so that your communication with them in the future will be even better.
4. Segment and personalize
Segmenting your email list means dividing a bigger list into smaller groups or segments based on a specific area, location, purchase history, etc.
Segmentation is essential since you can learn a lot of information about your subscribers, which will allow you to come up with a much better and more effective marketing message.
You can gather data by using email subscription forms. Although, we generally recommend that you keep these forms at a minimum to encourage more sign-ups.
Segmenting your list after a sign-up can be a little difficult, but can be accomplished when you’re tapping to user behavior and you’re using a welcome email series.
5. Offer exclusive deals for loyal customers
To keep your most loyal customers coming back again and again, consider starting a loyalty program.
Repeat customers are the bread and butter of your business, helping it grow. So, one of the quickest and easiest ways to build a committed and loyal following is to build a special loyalty club. There are plenty of ways that you can do this. There are seven e-commerce letters wherein a customer signs up, and they’re in.
However, it would help make it a bit unique for your most engaged customers. An email marketing service along with your e-commerce solution allows you to find the right segments to target.
6. Use multimedia content in your e-commerce emails
The main success of many e-commerce brands on Instagram is that they’re tapping into visual-based content marketing. Using video and compelling images in your email campaigns can generate more impact and be convincing than just plain text.
Also, even linking video content and encouraging people to click on the link to see the product or tutorial helps move a customer a step closer to the sales cycle, boosting conversions.
Another great strategy to consider if you want to increase click-through rates is overlaying video play buttons on images.
7. Send promotional sales emails for all subscribers
Email can be an excellent medium if you want to incentivize the target audience to come back to your store, whether one-off promotions or a series of offers for new products.
Ideally, offers should be time-sensitive because this creates a sense of urgency. You might also consider introducing an element of scarcity, encouraging users to take quick action. Remember that one of the highest conversion rates and click-to-conversion rates is often associated with offering discounts.
Another way that you can surprise customers is to give them some credit that they can use in-store to hook them in. This strategy can be as effective as offering discounts.
8. Create a win-back email campaign
It’s a lot easier to sell to your current customers than to win over new ones. Your existing customers are more likely to try out your new products. They’re also more willing to spend more than new customers.
Moreover, not all of your first-time online buyers will ever make a second purchase at your store. It means that if you don’t have a strong customer retention strategy in place, then you might lose out on repeated sales.
Therefore, crafting a win-back email campaign is an excellent tactic that you can use to re-engage customers with your emails. To entice inactive users to open your email, you can send them emotionally charged subject lines like, “We miss you.”
Wrapping it Up
There’s no doubt that email marketing is crucial to your e-commerce business success. It’s stuck around for years and has no signs of slowing down.
The ROI can be huge as well. Using these tips will allow you to get the most out of your email marketing efforts, increasing engagement and boosting your sales in the long run. Good luck!