A blog is only as good as the people who read it. Everything else is immaterial. Even if you write an extremely entertaining blog and make sure it is full of genuine research and knowledge, if you cannot get the people to read it because they don’t know about its existence, all that effort will be wasted. This is why merely writing great content is not even half the picture.
On the contrary, you will have to put in loads of effort to market it so that it will actually reach the target audience. Here it would be pertinent to remember that Google displays an average of 5 to 10 listings per page. People with a smartphone in today’s increasingly frantic lifestyle almost never bother to go beyond the first page.
This means that even though you would have awesome content, it would be lost amongst the literally millions of pages displaying content on the same topic. This is the part where SEO and other tools come into the picture. The following marketing tips will help you get a wider audience for your blog:
Use Backlinks Liberally
One of the best things about backlinks is that they add a veneer of authenticity to your site. If you have multiple backlinks to your source sites and if those sites are considered to be the authority in their respective fields, your site will automatically be considered the same. Soon, people will start referring to your site when they want to know anything about it.
Expertise, authority, & trustworthiness (EAT) are the defining attributes of a blog site. If you want to reach out to a broader audience and want them to come to your site and read what you write, you will have to be considered the expert in that field. If you are an authority figure, you will also gain an element of trustworthiness in everything you write and share. In time, people will come to your site to gain knowledge regarding your topic of expertise. The more the people come to your website and stay there, the more Google will see that you are actually providing real value, and it will place you higher up its listings. Eventually, you will end up right on top of the whole heap.
White Hat SEO
This is a pretty amazing marketing tool. You have to use the right keywords in the right quantity to make sure the search engines pick it up. At the same time, you have to refrain from using the same keywords excessively, or using them as blank or invisible text (black hat SEO). You can add a picture as well with its own meta details to make it easy for the engine to pick it up.
Swap Your Links
If you are new to the game or even a pro, it always helps to swap links with your peers. You can ask them to feature your lines and stories on their page, and they can return the favor. This way, it will be a win-win situation for everyone. There are plenty of blogs and other information sites out there that are also trying to attract the right traffic.
By engaging with them and getting them to work on your behalf, you can do the job easily enough. The odds are that they will readily agree, since they will be getting plenty of benefit by having your traffic going to their site. It will also help to eliminate the bounce rate. I.e. when a visitor bounces off the site within seconds. Google doesn’t like sites with high bounce rates, and it doesn’t rank them high on its lists.
Use Professional SEO Services
If you really want to make a mark, it will be a great idea to use SEO services offered by professional agencies. These professionals can help you upgrade your SEO marketing skills game and reach a wider audience.
Using good SEO white hat techniques and a great backlink strategy is a very good way to market your blog. Once you have regular hits coming in, you will just need to concentrate on good content to keep them coming back, again and again.