As a business owner, you are aware of the impact that digital marketing can have on your organization and its future success. However, that doesn’t mean that you should ignore print marketing as it is still an effective way to reach new clients.
There are many different ways you could use print advertising to promote your products and services, we’ll give you a rundown of some of the most impactful. Don’t forget that, as an international business, getting these marketing materials translated will further increase your audience.
Flyers are a great way to get people to find out about events, such as grand openings, but can also be used to give an overview of your product or services. You may find that your local library, post office, and other businesses will let you add them to a public announcement board. You can put flyers into newspaper boxes too, which is not only good for connecting with new customers, but also for reminding previous customers who you are.
Using flyers is one of the simplest forms of print advertising, but you have to ensure yours looks professional. The image your company portrays through advertising will alter the way people view the quality of your services. Inaccurate or awkward-sounding translation of your flyers will give a poor impression of your business and can be avoided by hiring a professional translation service.
Brochures are another tried and tested form of print promotion that can help you to buildup your client base. As they have a longer format that flyers, they can contain more in-depth information such as before and after images or customer testimonials. Alternatively, you could use the extra space to repeat information in different languages, meaning you could produce one document that can be understood by a wide range of readers.
Postcards might not be the first thing you think of when planning your printed marketing strategy, but they are worth considering. Unlike brochures, they cannot include vast amounts of information but are a great way to use a strong visual to make an impact.
Sometimes people can be put off by large blocks of text but can have their eye drawn to a striking image. The fact that your postcard doesn’t include much text doesn’t mean you should forgo professional translation. In fact, if the text that is there has some sort of error it will be even more noticeable.
Your postcards can be mailed directly to clients or, in a similar way to flyers and brochures, displayed in public places.
Many startups decide to begin by promoting their business in their local area and expand from that point. One way you could do this is by going around local neighborhoods and commercial areas and distributing door hangers that outline who you are and what you do.
Make sure you know the purpose of your hanger and what information you want to convey. It can be a way of introducing your brand to people nearby, highlighting a special offer that might entice new customers, or reminding people about your services.
Flyers, brochures, postcards, and door hangers are all fairly inexpensive to have printed, but you should make sure you factor printing and mailing costs into your marketing budget.
Magazines offer you a high-quality print medium, and it’s normal to have a full-color glossy page finish for a major publication. There are hundreds of magazines out there that cover niche topics, so you can have access to a selective audience who is interested in your adverts. If you are a freelance translator specializing in food and wine translation, for example, you could target relevant publications and gain direct clients.
Your cost per contact can be high with magazines, so it certainly needs to be carefully factored into your marketing budget, but the message can be very effective.
Newsletters are publications that usually cover a single topic. Some people subscribe to them, which ensures that readers are engaged, alternatively, they may be distributed freely. They can be used as a source of information for a local area, groups with interest in a specific subject, or for a particular event. You can also use them for promotion or campaigns.
Some of the benefits of this kind of advertising are that it’s inexpensive to produce and that it gives you a natural way of reaching out to potential clients on a regular basis.
Although they’re little, your business cards can go a long way. They are traditionally used to be a convenient memento that you can give clients after a meeting or to be left at relevant locations for others to pick up.
Yet a business card also provides you with a fantastic opportunity to be creative, which will help your organization to stand out from the crowd. Striking card design could help your business be remembered. Why not produce a business card that is a slightly different shape to the traditional style, for example? Think about what the card communicates about your business: how can it show just how unique your products or approach are?
There’s a wide variety of print marketing options available to you, all of which will help you access your potential customers in ways you may not have tried before now. These are only seven ideas to get you started: try them out and see what they can do for your business.
If you are looking to get your new promotional material translated by reliable and skilled translators, look no further than BeTranslated. Get in touch today for more information or for a free, no-obligation quote.