One of the biggest barriers to working with overseas clients for many businesses is the language difference. Without access to reliable and high-quality translation services, businesses are unable to take on work from overseas clients. Hiring a human to translate things can quickly get expensive, and while a machine learning translation tool isn’t exactly cheap, it is a much more affordable option. (more…)
If you’re planning to leverage international markets, you need to understand the difference between translation, localization, and transcreation. Many a global brand has come unstuck because their translated marketing is meaningless in their new, overseas, target market. Sometimes, logos are deemed offensive in different cultures resulting in catastrophic profit loss. (more…)
It is easy to see why an automated solution makes life easier for customers, given the ever-expanding amount of content produced each day and the need for quick and affordable CMS website localization solutions.
Today there are a wide variety of website platforms to choose from. As a professional translation agency we need to keep our finger on the pulse when it comes to IT translation and website localization, and as a result we can provide a variety of localization solutions. Advances in CAT (Computer Aided Translation) tools now allow us to work with an even larger number of formats and software solutions. Looking for a connector solution to streamline your content localization? Read more about the formats we work with to find out if we can help you localize your content and reach a wider global audience! (more…)
The digital age truly is upon us… But that doesn’t mean that print on demand services have been made redundant! It’s not all about online content – printed merchandise, advertising materials, informative brochures and branded products can all help your business grow, raising awareness and gaining new customers, even in other languages!
Starting a new business is an exciting experience. You probably have a million and one ideas that you would like to try out and lots of strategies for growing your business to great heights. That being said, not many business owners take the communication aspect of business growth as seriously as they should. And yet, its importance can hardly be overstated. (more…)
Modern-day globalization has made the world smaller and more interconnected than ever before. Economies and industries have become interdependent and integrated. Exponential growth in mobility and the flow of information have heightened the contact between different linguistic communities. (more…)